Car insurance that drives good

So it turns out that car insurance rates are based on things that have nothing to do with how you actually drive—like gender, marital status, age, zip code, education, job title, and credit scores. That seems silly, right? LOOP, an Austin start-up in thought so. I led our small and scrappy creative department to reimagine the brand as a driving force for fair and equitable insurance that drives positive change in the community—all based on how people actually drive.